Case studies
Selected projects showing the problem, approach, and outcome behind recent website, workflow, and custom-tool work.
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Wellness Coach Platform
A clearer service website that made the offer easier to understand and helped turn more visitors into genuine enquiries.
Website • Wellness
Credibility-led service website
Project context
A wellness coach needed a more polished online presence to attract higher-value clients without sounding generic.
Measurable result
40% increase in booking enquiries within the first month.
Problem
A wellness coach needed a professional online presence to attract high-value clients, but her existing site looked dated and did not reflect her expertise.
Solution
Built a clean, calming website with integrated booking, testimonials, and a content section for wellness articles.
Outcome
40% increase in booking enquiries within the first month. Clients now find her through organic search.
Client Onboarding Dashboard
A fragmented onboarding process became one clearer system with fewer handoffs, less chasing, and more consistency.
Custom Tool • Consulting
Client onboarding system
Project context
A consultant was onboarding every client manually through documents, email threads, and spreadsheets.
Measurable result
Onboarding time reduced from 3+ hours to 45 minutes.
Problem
A consultant was manually onboarding each client with scattered documents, emails, and spreadsheets. It took 3+ hours per client.
Solution
Created a simple dashboard where clients complete their onboarding checklist, upload documents, and sign agreements in one place.
Outcome
Onboarding time reduced to 45 minutes. No more chasing documents or missed steps.
Lead Nurture System
A lead follow-up process became faster and more dependable because key actions no longer relied on memory.
Automation • Coaching
Lead follow-up workflow
Project context
A business coach was losing warm leads because follow-up depended on manual effort and inconsistent timing.
Measurable result
Lead conversion improved by 25%.
Problem
A business coach was losing potential clients because follow-up was inconsistent. Hot leads went cold.
Solution
Set up an automated sequence that sends personalised follow-ups based on where leads came from and what they are interested in.
Outcome
Lead conversion improved by 25%. Zero manual follow-up required for the first 2 weeks of contact.
Creative Agency Rebrand
A stronger web presence helped the agency present its work more confidently and support bigger opportunities.
Website • Creative agency
Portfolio-led rebrand website
Project context
A small creative agency had a website that did not match the quality of its work and was weakening pitch confidence.
Measurable result
Won 3 new enterprise clients in the quarter after launch.
Problem
A small creative agency's website did not match the quality of their work. They were losing pitches to competitors with better online presence.
Solution
Designed and built a portfolio-focused site that showcases their best work with smooth animations and case study layouts.
Outcome
Won 3 new enterprise clients in the quarter after launch. Their site now closes deals instead of losing them.